This Women's Month, we're celebrating the remarkable women leading the charge towards a more sustainable future. Our campaign, "Women Are For Keeps, Sustain Her Story," shines a light on these changemakers, and today, we're honored to feature Rose , a passionate advocate for sustainable seafood practices at Seatrace International Inc.

From Discovery to Advocacy: Rose's Path to Sustainability

Rose's journey in sustainability began at Seatrace, a company dedicated to sustainable seafood. Working alongside NGOs like Greenpeace and WWF, she gained a deeper understanding of the environmental challenges facing our oceans. This experience ignited a passion for collaboration, highlighting the importance of a multi-stakeholder approach in achieving true sustainability.

Championing Sustainable Seafood

Rose's advocacy extends beyond awareness-raising. She is a co-initiator of the Philippine Sustainability Movement, an organization dedicated to promoting sustainable products and practices within the seafood industry. Seatrace itself actively supports the transformation of the Philippine seafood supply chain towards sustainable and certified practices.

Overcoming Challenges, Inspiring Action

The fight for sustainable seafood faces significant hurdles. Illegal fishing, overfishing, and unsustainable practices remain prevalent. However, Rose finds hope in the growing awareness and collaborative efforts of government agencies and NGOs. The very first-ever Marine Stewardship Council (MSC) certified fisheries in the Philippines stand as a testament to this progress.

Empowering Others: A Call to Action

Rose encourages everyone to get involved in sustainability. Her advice? Ask questions about the origin of your seafood. Increased consumer demand for traceability pushes suppliers towards responsible sourcing practices. This is the philosophy behind Seatrace's name – ensuring traceability from source to consumer.

Driven by Necessity, Inspired by Women

For Rose, sustainability isn't a choice; it's the only path forward. Her unwavering dedication stems from the undeniable reality of our environmental challenges. Beyond her professional inspiration, Rose draws strength from her mother, a woman who exemplified hard work and resilience. She extends her admiration to all women, highlighting their inherent strength and ability to overcome adversity.

Rose's story is a powerful reminder that women are crucial to building a sustainable future. By amplifying their voices and celebrating their achievements, we can inspire a generation of changemakers. Join us in this movement – follow our campaign using #SustainHerStory and learn more about the incredible women shaping a greener tomorrow.


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