For Keeps Founders

For Keeps Clean Beauty Skincare proudly owes its existence to the passion and expertise of its dynamic founders, Ms. Maria Pia Paz F. Sy and Ms. Ana Kamila G. Niguidula.

Driven by a profound desire to create clean beauty products that are not only effective but also safe for both our bodies and the environment, Maria Pia Paz F. Sy founded For Keeps Clean Beauty Skincare. The inspiration came from her eye-opening encounter with the harmful effects of certain ingredients present in conventional beauty products. Her vision led to the birth of a brand that strives to make clean beauty accessible to everyone. 

With over two decades of experience as a formulator of clean beauty products, particularly in premium & artisanal bodycare brand Bodyfood All-Natural, Ms. Ana Kamila G. Niguidula played a pivotal role in co-founding For Keeps Clean Beauty Skincare. Her extensive knowledge and dedication to crafting formulations that are simple, effective, and free from toxic elements have been instrumental in bringing this vision to life.

Together, they have built a Filipino clean beauty brand that stands as a beacon of hope, providing 100% clean skin and body care products that nourish and protect. Maria Pia Paz F. Sy and Ana Kamila G. Niguidula's unwavering commitment to safety, science, and nature make For Keeps Clean Beauty Skincare a force to be reckoned with in the clean beauty industry. Experience their visionary creations and embrace clean beauty for a radiant and healthier you.

A brand you can rely on day after day.

We believe that lifelong wellness starts with discipline and commitment which are vital for permanent change.  Lasting
health and mood-boosting benefits begin with a daily practice. This is why we have committed to making daily staples you’ll keep coming back to - not just because of the transformative difference it’ll make on your skin, but also in your day-to-day self-care habits.  

We are with you every step of the way.


Our Clean Beauty Philosophy

We created For Keeps with the intention of giving you the opportunity to go about your daily routines without worrying about risking you or your family’s health and wellbeing.

We are committed to create skin and body care products in harmony with a clean beauty philosophy that have simple, non-toxic, effective, and responsibly-sourced formulations.

Our lineup of all-natural products formulated with gentle and nourishing ingredients ensures that you can go about your day to day, completely at ease that you’re consistently taking steps towards a kinder, more mindful lifestyle
sans toxins. 

We’re determined to create trusted clean beauty products that’ll deliver results and promote a culture of mindfulness and giving back.


For Keeps Clean Beauty