As a clean beauty brand, we’ve always intended to create shared value – that is, to generate social and environmental progress through our operations.

We believe in circularity - what goes around comes around. We want to be accountable not just for our bottom line, but for the world and everything that comes along with it - that includes everyone involved in our production process, our consumers, and the environment. For us, the mindset when creating products begins with an effort to minimize environmental damage in every step of the process through making use of responsibly-sourced, all-natural, biodegradable, cruelty-free, and environmentally-friendly ingredients.